If there is anything we’ve learned from the election of Donald Trump as POTUS, it’s that The People are PISSED! We are collectively sick-and-tired of feeling stuck and left behind in a world that seems stilted against the American Working Class. The vast majority of the American people agree that things need to change in greater favor of the Middle Class. Alas, here comes our Glorious Leader to teach us how it’s done, and get America back on track.
First, sow fear of immigrants, refugees, and foreigners. Tell them Mexico is sending us rapists and drug dealers, that Muslim immigrants are going to result in more 9/11 style attacks. Turn white Americans against minority groups.
Second, channel this fear into anger, and direct it at those outside of the American mainstream. Tell them China is taking our jobs and money, and we should be harder on them. Tell them Syrian refugees are on the border, and they may be ISIS. And if anyone disagrees, they obviously don’t really care about our National Security.
Next, take all that fear and anger, and play the hero. You are the only one that can save the country, the only one big and strong and tough enough to put America back on top, and make it great again. Tell them you are the only candidate fit for the job.
Paint things in simple, black-and-white terms. Tell people they are going to win so much they’re going to get tired of it, that a big, beautiful wall will be built, and Mexico is going to pay for it. Tell them you will stop terrorism and stand of for the People like no one else has or can.
Second, channel this fear into anger, and direct it at those outside of the American mainstream. Tell them China is taking our jobs and money, and we should be harder on them. Tell them Syrian refugees are on the border, and they may be ISIS. And if anyone disagrees, they obviously don’t really care about our National Security.
Next, take all that fear and anger, and play the hero. You are the only one that can save the country, the only one big and strong and tough enough to put America back on top, and make it great again. Tell them you are the only candidate fit for the job.
Paint things in simple, black-and-white terms. Tell people they are going to win so much they’re going to get tired of it, that a big, beautiful wall will be built, and Mexico is going to pay for it. Tell them you will stop terrorism and stand of for the People like no one else has or can.
Then, deflect your weak points via humor and paint your opponents as weak and ridiculous. Be brash and mean, sexist and effectively racist, but all under the guise of “saying it like it is,” and make sure it lines up with the not-so-hidden prejudices of millions of Americans that may well vote for you. In short, be cocky and bully others. Even double-bind opponents, saying things like their energy is low or their corruption is showing through, so you always come out looking superior for it.
Control the frame. Do everything you can to make the game your own. Unflinchingly tell your side of the story, say again and again that what you believe to be true is reality. Everyone else is living in your world, and it’s time they realize you’ve got it all figured out. Repeat the line until your acolytes are selling your propaganda for you, and ride it out all the way to the white house.
And finally, use social proofs and approval from the masses, notable people and authority figures to cement your perception as a winner, as someone to be taken seriously, as the person for the job. You are presidential, and every single person worth a damn that knows you believes so as well. You are selling yourself, an unstoppable winner, and playing on every emotion in the book to do it.
Bottom line: humans don’t vote based on data and rational discourse. They vote based on emotion, on how they feel about the world, their country, and their family. They vote based on fear and anger, hope and a desire for a better world. Trump is an example of one who mastered this process, and it took him all the way to the White House. Apply these age-old Orwellian tactics, and you might just become a terrible president too!
Control the frame. Do everything you can to make the game your own. Unflinchingly tell your side of the story, say again and again that what you believe to be true is reality. Everyone else is living in your world, and it’s time they realize you’ve got it all figured out. Repeat the line until your acolytes are selling your propaganda for you, and ride it out all the way to the white house.
And finally, use social proofs and approval from the masses, notable people and authority figures to cement your perception as a winner, as someone to be taken seriously, as the person for the job. You are presidential, and every single person worth a damn that knows you believes so as well. You are selling yourself, an unstoppable winner, and playing on every emotion in the book to do it.
Bottom line: humans don’t vote based on data and rational discourse. They vote based on emotion, on how they feel about the world, their country, and their family. They vote based on fear and anger, hope and a desire for a better world. Trump is an example of one who mastered this process, and it took him all the way to the White House. Apply these age-old Orwellian tactics, and you might just become a terrible president too!
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